London Guest Posting Guide 2025: Where to Publish, How to Write and Critical Errors to Avoid

Guest posting still works—and in 2025, it’s smarter and more valuable than ever if we do it correctly.

It’s no longer just about backlinks. It’s about building trust, authority, and real audience connections—especially in a competitive city like London.

In this guide, we’ll cover:

Why guest posting still works today
The best blogs in London accepting guest posts
How to craft winning outreach and articles
The biggest mistakes to avoid (and how to stay safe)

If you’re serious about growing your brand, your SEO results, and your reputation in London, this guide is for you.

Why Guest Posting Still Works (Even in 2025)

Some people online say guest posting is “dead.” Usually, they’re talking about low-quality link farms.

REAL guest posting—valuable content on quality websites—is very much alive and still delivering sustainable results when done correctly.

Here’s why it still works:

Boosts Your Website Authority Through Quality Backlinks

When you publish on respected sites, Google sees it as a sign of trust.

A backlink from a real London blog can lift your domain authority and keyword rankings. It’s one of the safest ways to earn SEO benefits without risking penalties.

Builds Relationships and Industry Authority

Good guest posting is relationship-building.

You connect with editors, writers, and influencers, opening the door to future collaborations such as interviews, partnerships, and mentions.

Drives Targeted Referral Traffic

Publishing where your audience already congregates generates referral traffic.

Even a few hundred targeted visitors from a well-placed guest post can lead to sales, subscribers, or loyal fans.

Enhances Your Personal Brand Visibility

The more you show up in credible places, the more people trust you.

Your name becomes familiar. That’s priceless in a crowded market like London.

Bonus Insight:

When it comes to link building, always think long-term.

Focus on audience-first guest posting, not just stuffing a backlink into any website that says yes.

Ultimately, Google rewards only those who provide genuine value to its readers.

Top Blogs in London Accepting Guest Posts

London is a vast market, and there are tons of opportunities for link building if you know where to look.

Here’s a curated list of trusted London blogs that accept guest posts, organized by category:

Business & Startups

Website Name	Description	Buy Now
londonlovesbusiness.com	Business news, startups, entrepreneurs	Buy Now
prolificlondon.co.uk	Media, marketing, and creative industry focus	Buy Now
startupsoflondon.com	Resources for London’s growing startup ecosystem	Buy Now
londonlovesproperty.com	Real estate and property news	Buy Now

Lifestyle & Culture

Website Name	Description	Buy Now
londontheinside.com	Lifestyle, events, insider tips	Buy Now
mayfair-london.co.uk	Luxury living, shopping, and dining in Mayfair	Buy Now
westlondonliving.co.uk	High-end lifestyle news for West London	Buy Now
thelondonmedia.co.uk	London news, culture, and business	Buy Now
londontopia.net	Everything about life in London	Buy Now
thelondonreaders.co.uk	London book and literature community	Buy Now

Events, Travel & Community

Website Name	Description	Buy Now
westlondonsport.com	Local sports coverage and event news	Buy Now
travelbeginsat40.com	Travel stories and tips for mature travelers	Buy Now
citymatters.london	Central London news, lifestyle, business updates	Buy Now
londonforfree.net	Free activities and sightseeing guides	Buy Now
brokeinlondon.com	Budget living in one of the world’s most expensive cities	Buy Now
londonbreak.co.uk	Staycations and travel in and around London	Buy Now
londonhut.com	Travel, food, lifestyle content	Buy Now

Local News & Updates

Website Name	Description	Buy Now
london-post.co.uk	London-wide general news	Buy Now
londondaily.news	News and lifestyle articles	Buy Now
londondailypost.com	News, business, travel	Buy Now
londonnewstime.com	News across London boroughs	Buy Now
thelondonwire.co.uk	News, business, lifestyle updates	Buy Now

Specialized & Niche

Website Name	Description	Buy Now
coworkinglondon.com	Coworking spaces and remote work resources	Buy Now
londonmumsmagazine.com	Parenting, lifestyle, education	Buy Now
icleanlondon.co.uk	Home and office cleaning blog	Buy Now
myhomecleaninglondon.co.uk	Cleaning tips and services	Buy Now
piano-composer-teacher-london.co.uk	Music and education blog	Buy Now
londonluxurymag.co.uk	Luxury lifestyle magazine	Buy Now

Pro Tip:

If you want to find even more guest posting sites, use Google search tricks, such as:

site:.co.uk “guest post” London

site:.co.uk “write for us” London blog

You can also use Twitter or LinkedIn to find calls for contributors!

Writing and Outreach Tips for Guest Posting Success

Landing a guest post takes more than just sending an email.

Here’s how to actually get accepted:

How to Choose the Right Blog

Before you pitch:

Make sure the audience fits your niche
Check if the site has real traffic (not just a high domain rating)
Read 3–5 articles to understand tone and quality

Don’t just go after any site that says “yes.”

RELEVANCE is everything.

How to Write a High-Converting Outreach Email

When you send your email:

Use the editor’s name if you can find it
Reference a specific article they published
Offer at least 3 headline ideas they can pick from
Be respectful of their time—keep it short

Example outreach email:

Hi [Editor Name],

I really enjoyed your recent post on [Topic]—especially the part about [specific detail].

I’d love to contribute to [Blog Name]! Here are a few topic ideas:

[Title Idea 1]
[Title Idea 2]
[Title Idea 3]

I can deliver a polished, original article tailored to your audience. Would you be interested?

Thanks for your time!

[Your Name]

Crafting a Winning Guest Post

When writing:

Follow any provided editorial guidelines
Add real insights, stats, or stories
Keep paragraphs short and easy to skim
Link only where it adds real value (no link stuffing)
Mention London events, news, or culture if it fits naturally

Think:

How would I write if this were my own audience?

How to Follow Up Politely

If you don’t hear back:

Wait 7–10 business days
Send a polite reminder (no guilt-tripping)

Simple follow-up:

Hi [Name],

Just checking in to see if you had a chance to review my guest post ideas. I’m happy to adjust based on what your audience might need.

Thanks again,

[Your Name]

Critical Mistakes to Avoid When Guest Posting

Guest posting can be powerful—or dangerous—depending on how you do it.

Here’s what to watch out for:

Mistake #1: Falling for Private Blog Networks (PBNs)

PBNs are fake networks of websites created solely to sell backlinks.

Posting there can destroy your SEO.

Red flags:

Poor design
No real social media presence
Weird categories or tons of random topics
Tons of outbound links in every post

Stay away, period. Your site’s reputation is at stake.

Mistake #2: Posting on Low-Quality or Spammy Sites

Not every blog is worth targeting.

Avoid sites that:

Publish anything submitted without review
Have lots of spammy outbound links
Seems abandoned or inactive

Quality > Quantity, always.

Mistake #3: Over-Optimizing Anchor Text

Don’t stuff your links with exact-match keywords.

Keep anchor texts natural and varied:

Branded terms
Website names
Partial match keywords
Natural phrases like “read more” or “learn here”

Google prefers it, and so do readers.

Mistake #4: Focusing Only on Backlinks

If all you care about is the link, your post will be low-value, and it’ll show.

Focus on:

Helping the reader
Teaching something useful
Building credibility

The links will follow if you lead with real value.

Mistake #5: Ignoring Post-Publication Promotion

Once your guest post is live:

Share it on your social media
Tag the blog or author
Email your list (if relevant)
Thank the editor

Showing gratitude builds future opportunities.

Wrapping Up

Guest posting in London is one of the most powerful ways to grow your brand, SEO, and influence in 2025.

If you:

Target the right sites
Create real value
Avoid shortcuts

You’ll not only earn strong backlinks—you’ll build lasting relationships and long-term success.

Ready to level up your guest posting strategy?

Book a free consultation with Daryl here.

He’ll create a personalized roadmap to help you land the best guest posts and grow your brand in 2025 and beyond.