London’s Elite 11 SaaS Link Building Agencies to Skyrocket Your SEO

If you’re running a SaaS business and looking to improve your SEO, this article is for you.

We’ve researched and compiled 11 of London’s best SaaS-focused link-building agencies. Each one is trusted and proven and specializes in helping software companies build high-quality backlinks.

We’ll explore their unique approaches, core strengths, and what makes them stand out in this competitive SEO landscape.

By the end, you’ll have a clear understanding of which agency might be the perfect fit for your specific needs and goals.

Why SaaS Businesses Need Specialized Link Building

Before discussing our recommendations, let’s briefly explain why proper link building is especially crucial for SaaS businesses.

Unlike traditional products, SaaS offerings often require more education and trust-building with potential customers.

SaaS companies also face unique SEO challenges, including:

Long sales cycles with complex decision-making processes
Customers who rely heavily on research before buying
High keyword competition from both startups and enterprise players
A need to rank not just for branded terms but for feature-driven and pain-point-driven keywords

Generic SEO won’t cut it for SaaS.

You need:

Links from trusted, relevant domains
A strategy built around your funnel and content assets
Deep understanding of B2B search behavior

Specialized SaaS link building agencies provide all of this. They don’t just build random links—they target publications your audience reads and create backlinks that move the needle for signups and demo requests.

What Makes a Link Building Agency “Elite”

Not all link building agencies are created equal.

Here’s what you should look for:

SaaS Focus: The agency must have proven experience with SaaS clients.
London-Based: They must operate from or have a strong presence in the London area.
Clean Tactics: We only list agencies that use white-hat, Google-compliant link strategies.
Track Record: We looked for real case studies, client testimonials, or in-depth service details.
Reputation: Agencies with strong peer recommendations or industry thought leadership made the list.

These aren’t mass-link sellers or low-quality vendors. They’re experts who know how to build authority effectively.

Now, let’s explore the agencies that excel at delivering these benefits.

London’s Top SaaS Link Building Agencies

1. Link Building London

Website: linkbuildinglondon.co.uk

Location: London, UK

Link Building London is a boutique agency that focuses almost entirely on SEO and SaaS agencies.

This premier agency has established itself as the specialist leader focused exclusively on creating high-quality backlink profiles for technology companies. Their outstanding track record and SaaS-specific expertise make them the go-to choice for companies serious about sustainable SEO growth.

They specialize in:

High-quality link insertions on existing content
Guest posting on niche-relevant sites
Journalist outreach and digital PR

Notable Clients: Early-stage SaaS startups, digital PR firms, and B2B product teams

Why it stands out: You get a dedicated team and highly personalized service. It’s ideal if you want quality over quantity and links that drive real SEO outcomes.

2. Skale

Website: skale.so

Location: London, UK

Skale has built a strong reputation as a full-service growth agency with exceptional link building capabilities for SaaS companies. They stand out for their data-driven methodology and focus on business metrics beyond just link quantities.

Their offerings include:

Scalable SaaS backlink acquisition
Keyword-driven content marketing
SEO campaigns aligned with MRR/ARR goals

Notable Strength: They track rankings and how SEO impacts your pipeline, signups, and revenue.

Why it stands out: If you’re focused on SaaS growth metrics, not just traffic, Skale will speak your language.

3. Pearl Lemon

Website: pearllemon.com

Location: Pearl Lemon Ltd. Kemp House, 152 – 160 City Road, London, EC1V 2NX, United Kingdom

Pearl Lemon is an SEO agency with global clients that offers aggressive link building strategies to SaaS companies.

They deliver:

Quick turnaround times
Large volume campaigns
Outreach in multiple languages

Notable Projects: Fintech and martech clients looking for fast link velocity

Why it stands out: Ideal for startups and scale-ups that need traction fast or are preparing for funding rounds.

4. Minty Digital

Website: mintydigital.com

Location: 9 Noel St, London W1F 8GH, United Kingdom

Minty Digital blends traditional SEO with data, creative content, and international campaigns.

Their team provides:

Technical site fixes
Link building from relevant SaaS media and directories
Outreach strategies tailored to buyer intent

Why it stands out: Their global experience helps SaaS companies break into new markets with multi-country SEO campaigns.

5. Click Intelligence

Website: clickintelligence.co.uk

Location: 20-22 Wenlock Road, London, England, N1 7GU

Click Intelligence offers scalable, white-label link building services. It is trusted by agencies and SaaS clients looking to grow without hiring in-house teams.

Services include:

Blogger outreach
Content writing and syndication
Link audits and strategy support

Why it stands out: They provide flexibility and volume. This is great for teams managing SEO for multiple products or needing large link volumes monthly.

6. Eskimoz

Website: eskimoz.co.uk

Location: 225 Shoreditch High St, London E1 6PJ

Eskimoz is one of Europe’s fastest-growing SEO agencies. They specialize in digital PR and building premium backlinks for various industries, including SaaS.

Their strengths include:

Relationships with 30,000+ media outlets
SaaS content promotion
Journalist-targeted outreach

Why it stands out: It’s perfect if you’re looking to combine brand awareness with SEO through top-tier media coverage.

7. Solvid

Website: solvid.co.uk

Location: 6 St. Davids Square, London, England, E14 3WA

Solvid focuses on editorial content and manually built links. All their placements come from outreach (no PBNs or link farms).

Their offerings:

Data-based campaign ideation
Placements in real SaaS blogs and publications
Transparent reporting

Why it stands out: It is ideal for brands with a long-term SEO mindset who care about authority and brand safety.

8. Search Initiative

Website: searchinitiative.net

Location: S85 Great Portland Street, First Floor, London, Great Britain

Search Initiative combines technical SEO with elite link building strategies for SaaS and enterprise clients.

They offer:

In-depth SEO audits
Strategic white hat link campaigns
Content and on-page optimization

Why it stands out: Led by SEO experts featured in Ahrefs and Moz. They’re a go-to choice for larger SaaS teams needing complete SEO visibility and growth.

9. Digital Search Group

Website: digitalsearchgroup.co.uk

Location: 20-22 Wenlock Road, London, N1 7GU, United Kingdom

Digital Search Group serves both SaaS and eCommerce clients with highly customized link building.

They offer:

Targeted outreach
Guest blogging
Full SEO strategy support

Why it stands out: A dependable choice for SaaS brands needing consistent backlinks over months or years.

10. Niche Inbound

Website: nicheinbound.com

Location: 71-91 Aldwych, London WC2B 4HN

Niche Inbound specializes in securing links from highly relevant industry publications rather than pursuing high domain authority at all costs. This focused approach often delivers better results for specialized SaaS products.

They do:

Manual outreach to high-authority industry blogs
Thought-leadership guest posting
Relevant SaaS niche placements

Why it stands out: Built by SaaS marketers for SaaS marketers. Their understanding of buyer journeys shows in every campaign.

11. Digital Litmus

Website: digitallitmus.com

Location: 3rd Floor, 86-90 Paul Street, London, EC2A 4NE, UK

Digital Litmus offers a full-funnel marketing approach, integrating link building into broader SaaS growth campaigns.

Services include:

Lead-gen optimized content
High-DA backlink acquisition
CRO-focused SEO strategy

Why it stands out: It’s great if you want a partner who aligns SEO with conversions and sales goals, not just rankings.

Comparison Table

Agency	Website	Focus	Strengths
Link Building London	linkbuildinglondon.co.uk	SaaS Only	Boutique, high-touch service
Skale	skale.so	SaaS	ROI-focused SEO
Pearl Lemon	pearllemon.com	SaaS	Fast link delivery, in-house content
Minty Digital	mintydigital.com	SaaS/B2B	International SEO
Click Intelligence	clickintelligence.co.uk	General SEO	Scalable, white-label services
Eskimoz	eskimoz.co.uk	SaaS/Tech	Digital PR and media links
Solvid	solvid.co.uk	SaaS	Clean, white-hat outreach
The Search Initiative	thesearchinitiative.com	SaaS/Enterprise	Technical + link strategy
Digital Search Group	digitalsearchgroup.co.uk	SaaS/eCom	High-volume link building
Niche Inbound	nicheinbound.com	SaaS Only	Niche site outreach, B2B focus
Digital Litmus	digitallitmus.com	SaaS	Conversion-led strategy

How to Select the Right Link Building Agency for Your SaaS Company

With these excellent options available, how do you decide which agency is right for your specific situation?

Consider these factors:

1. Business Stage and Goals

Early-stage startups might benefit from agencies like Skale that integrate link building with broader growth strategies
Established companies expanding internationally should consider Minty Digital or Eskimoz
Enterprise SaaS businesses with complex products often work well with Digital Search

2. Budget Considerations

Agencies vary significantly in pricing models
Some operate on a retainer basis (typically £3,000-10,000/month)
Others offer campaign-based pricing
Consider value rather than just cost—quality links deliver long-term returns

3. Industry Specialization

For highly technical products, agencies with subject matter expertise like Niche Inbound may be worth the premium
Consumer-facing SaaS might benefit from agencies with broader digital PR capabilities

4. Reporting and Communication Preferences

Agencies have different communication styles and reporting cadences
Ensure their approach aligns with your team’s needs and expectations

5. Link Building Philosophy

Some agencies focus on quantity, others on quality
Match their approach to your risk tolerance and timeline

Questions to Ask Before Hiring

When evaluating potential partners, consider asking:

What percentage of your clients are SaaS companies?
Can you share case studies specific to our industry?
How do you measure success beyond link quantities?
What’s your approach to link sustainability and risk management?
How do you integrate link building with our existing content strategy?
What publications have you successfully placed content within our niche?

Final Thoughts

If you’re serious about growing your SaaS through Sal. But not just any links—you need the right links from the right places, built the right way.

The agencies listed here know what works for SaaS. They’ve helped real companies rank higher, get more signups, and scale faster.

Need help figuring out where to start?

Book a free consultation with Daryl, a SaaS link building expert who can help you map out the best path for your growth.

Let’s grow smarter, not harder.